Australians have always been large adopters of fitness based technologies and we have also had some major success stories in the space. In 2012 Australian entrepreneur Nick Crocker launched his fitness coaching technology startup Sessions, which was acquired in February by My Fitness Pal. The Sessions deal is a shining example of the impact an Australian born application can have at a global level.
Albeit a different model than Sessions, the Fitness Class Pass space has the potential to be a large and profitable market. The above six are not the only contenders; based on the information at hand and traction of the startups, they are most definitely the strongest contenders in Australia at the moment.
AnyClass works on a subscription model and has just launched in Sydney. The platform allows users to access dozens of gyms and studios and unlimited classes for a flat weekly fee. Some examples of classes include yoga and mixed martial arts.